Netflix: Spoil Yourself
Netflix dumps out an entire season of a show at a time, changing the way fans watch television. That makes spoilers an unavoidable part of conversation. But a study found spoilers aren't such a bad thing. In fact, they actually make people more likely to watch a show. So we took the opportunity to spoil everyone. We created "Spoil Yourself", the Russian roulette of spoilers. With the click of a button a random spoiler was served up to any brave soul willing to come to the site. People loved it and hated it all at the same time. For example: Refinery29, MTV, Variety, USA Today, Entertainment Weekly, Fast Company, FastCo Create, CNN, CNBC, Buzzfeed, Business Insider, Mashable, New York Times, and TIME.
“Screams could be heard throughout the TIME newsroom.”
