AUDI: Think Faster
Audi is one of the most innovative and luxurious car brands in the world. But when they decided to launch their race division, directly battling BMW M and Mercedes AMG, they needed an idea that would catapult the brand into the mind of modern, social speed fanatics.
“ I would eat Guy Fieri. That would be doing the world a favor. ”
Introducing Think Faster, the world’s fastest AMA. A live episodic content series that features culture's biggest names as they answer questions submitted via reddit.
Taking place at over 130 MPH, Think Faster transformed one of the most popular online interview formats, the Reddit AMA, into a live broadcast event.
Each 30 minute episode let the Reddit community experience a back and forth with the stars in a way they never had before. As the questions were asked, and the car’s speed increased, so did the number of viewers and the craziness on camera.
In 6 episodes, Elizabeth Banks screamed for dear life, Olivia Munn ended up on the hot asphalt, Issa Rae swore uncontrollably, Adam Scott almost got sick behind the mechanic box, Liza Koshy dared us to go over 150mph, and David Chang claimed he could eat Guy Fieri. Everything the social web looks for in a live content series.
Each episode ran for close to 30 minutes with redditer’s live questions dominating the action, as well as our stars taking turns in the drivers seat to see how fast they could push our cars. Below are some of our favorite moments.
